The All NEW

At the beginning of the summer, Americans driving to work or road tripping will notice a lot more car ads along the highway. It is the official start of the car-buying season and this year’s push is bigger than ever. Automotive manufacturers are revved to tout the latest sporty redesign or convenient new luxury feature that you gotta have.

Large billboards advertising the all-new cars dominate the urban landscape especially at the gateways to major metropolitan cities.

During my last trip to New York, I was struck by how much car advertising looked the same.

The formula reads like this: slick photography of a black or silver car against a stark nature background with a logo and a single line of san- serif text reads “The ALL NEW insert car model’s name here".

Maybe it’s time for an all new ad?