History in the Making

Target has made brand history-again!

As the sole advertiser of The New Yorker's August 22 issue, Target is the only advertiser to sponsor an entire issue in 80 years. Quite a feat considering most New Yorkers need to get to the Bronx, Brooklyn or Queens to shop the mega emporium. This move is part of a calculated campaign to gain awareness (and real-estate) in Manhattan. They also sponsored free Fridays at MOMA.

To download a sample of their ads: Target/New Yorker issue