Battle of the Brands
Danielle, a friend from ARM advertising, called excitedly to tell me about the Million Dollar Homepage. An entreprenial Brit named Alex Tew has thought of a clever way to get money for college. He is selling pixels. For $1/pixel ($100 minimum), he is selling banner ads to companies with hopes of making a piece of internet history. And it's working, he has already made $200,000.
It's interesting to see which brands/ads are compelling and which just register as noise. With a 5 year shelf life, companies will have to think hard about what makes them stand out from the clutter.
posted by jazz @ 4:52 PM
3 Comments:
My hat goes off to Alex Tew, he certainly found a unique idea to sell ad space. I actually took his idea one step further... selling ad space by the BYTE! There are so many "pixel pushers" out there now that I needed to put a spin on the pixel advertising concept. Check out www.buckabyte.com
Russian girl sells her body on internet....
She is russian and she is trying to sell her part of the body in a shape of pixels on her web page.... ISellBody.com
thought it is interesting....
I believe that Alex's site still generates some indirect value for advertisers at least by improving their visibility in search engines. It has a PageRank of 7 and many still continue to add links to it (by the way, this article has just added one link). So, getting the link from website with such a high PageRank for as low as 1$ it is clearly a reasonable investment. Good luck to all the copycats :)
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