Little Girls in Pretty Boxes

I can't say that this ad did not grab my attention, it did. After 5 seasons, America's Top Model needs people to tune in to the fact that a lot has happened since Yoanna won. (Anyone else notice that Yoanna is the new host of the Style's Network "The Look For Less"?) But there is something about little girls in pretty boxes. Is this irony? Playing up the objectifying process of becoming a model, or is this just suppose to be hot?