Tuesday, November 29, 2005

An Updated Classic

AT&T and SBC are reunited! The branding community is buzzing about Interband's update of the Saul Bass's classic logo. Curvy and lean, it reminds me of the BP update. I found this nifty brand evolution chart gives you a sense of how a brand should breathe and grow while building equity.

credits: Agency: Interbrand, N.Y.,Executive Creative Director: Carlos Sanchez, Creative Director: Craig Stout, Designer: Loid Der


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