An Updated Classic

AT&T and SBC are reunited! The branding community is buzzing about Interband's update of the Saul Bass's classic logo. Curvy and lean, it reminds me of the BP update. I found this nifty brand evolution chart gives you a sense of how a brand should breathe and grow while building equity.

credits: Agency: Interbrand, N.Y.,Executive Creative Director: Carlos Sanchez, Creative Director: Craig Stout, Designer: Loid Der

Adidas to lose stripes

The International Olympic Committee (IOC) has decided company logos on an area larger than 20 square centimeters would no longer be allowed on sportswear at the games, taking effect at the Turin tournament in 2006.

Rivals Nike and Puma had asked the IOC to prevent Adidas from supplying athletes with sportswear with its three-stripe logo down the length of the clothes.

#F8F8F8

Gray is usually a safe design color. It's neutral, flexible and reliable. Shades of gray can be used elegantly to illustrate time and procession. However, Yahoo! Mail's chose a value of gray (F8F8F8) that does not provide enough contrast to distinguish between read and unread mail.

Personally, I use Yahoo! Mail to filter my emails from various personal brands. As you might expect, my user's interface is customized according to brand. Experimentalmedia>Blue, Artsy> Orange, etc... It does not matter which color scheme template I use because they all use this gray.

Anybody out there know someone at Yahoo! that can change this shade of gray?

update 1/21/2006- Ok, I know Yahoo has been really busy acquiring the best of the web (flickr, upcoming, del.icio.us) but change the photos on the Yahoo Mail login. It's winter for chrissake! We do not need to be reminded that summer is long gone.