Belt Tightening

As I mentioned before I really admire Fallon's work (Citibank Identity, Brawny Man, Sony Bravia) but there seems to be a migration. Paul Silburn has been fired from his position as Executive Creative Director. In a strongly worded statement released today, agency founder Pat Fallon says, "Paul is a brilliant creative, international talent, and a great guy, but I am not satisfied with our progress. I needed to make a change and that change called for decisiveness." Also exiting is creative director Mark Taylor.

As Fallon searches for a new ECD, group creative heads will spearhead creative activity for their clients. This departure isn't the only one in recent months—Fallon's New York office closed in May with the exit of Ari Merkin and Anne Bologna, and the agency has parted with clients BMW, Dyson, Lee and Sony, as well as creative director Bruce Bildsten since then.