It's amazing how freaked out salespeople get over taking pictures inside of stores. I managed to snap a few of the new Gap interior before the manager told me, "Please do not do that here." Usually I would explain my journalistic tendencies but I could tell it was not going to matter.
I have to say the Spike Jonze's commercial was better than the end result. I felt like the green walls were derivative of J.Crew's colors and the photo displays more than hinted at Banana Republic (bulk discount?). The one touch of originality was the edgy blackboard divider near the jeans. It had potential to create a younger, hipper Gap. If that is what they are going for.
The highlights included a new branded blue doorway that acts like signage on a highway. Now you can spot a Gap as you walk down the Mall's boulevard, just count the number of doorways to babyGap or Gapbody. Oversized mirrors dominanted making it easier to find them. Better spot lighting made fluorescent green look good on everyone and interesting shelving broke up the sightlines as you scan the store.