C train

I love living in New York but I have to say could the subway notices be better designed. Maybe even make C train riders only transfer trains once not 4 times.

VW Rabbit is Back!

I am among one of the many fans of Crispin Porter + Bogusky but the VW rabbit campaign got stale as I traveled from city to city. Let's start with the New York. Public nusiances, turned city mascots, the rat and the pigeon are side by side with the Rabbit. In Boston, the lobster and clam welcomes Bostonians to Rabbit. I think this campaign could be more interactive. Having lived in both cities, I do not feel like the animal choices really correspond with positive relationships or a strong emotional connection.

H20 brand

How Magazine's article in this month's Business issue talks about the branding of water. There are loads of fun factoids including a useful explanation of water processes.

(Picture: NYC gallery Exit Art created a recent show "The Water Project" to allow artists to explore the effects of water. This artist painted the labels of bottled water.)

Asics as hip?

Asics is one of the many athletic brands cashing in on The New York City Marathon. Although it’s common to plaster a single subway station, visually the campaign is strong but the copy really drags it down. I can just hear the brief "make it urban". I think we have passed the grunge phase.