You've come a long way, baby

TBWA Chiat Day | LA does amazing work and has been the mastermind behind most of the Apple campaigns (1984, Think different). So it surprised me when the iPod ads started to go downhill. The iconic black silhouettes against color backgrounds were perfect in 2001 and through the years it has morphed into something else. As details crept in to give texture and variety, it became a very un-Apple brand: this graffiti slinging, punk rock wannabe. For a client that is so proud of its advertising history, I know it can be challenge to keep a campaign fresh but this is going in the wrong direction.



As for the PC vs. MAC TV ads, they not only alienate the slightly-nerdy-but-still-cool-in-their-own-way-MAC fans but they are a simple positioning ad that is straightforward and linear.