Aeropuerto El Dorado, Bogotá, Colombia

An It girl or It-girl is a charming, sexy young woman who receives intense media coverage unrelated or disproportional to personal achievements. The reign of an "It girl" is usually temporary; some of the rising It girls will either become fully-fledged celebrities or their popularity will fade. [via wikipedia]

Even since Lost in Translation, it is common knowledge that celebrities promote lesser brands outside the US to bring in some extra income. Thus allowing them to be a part of a brand campaign that they would never represent back home. This particular ad is ironic since It Girl Scarlett Johansson is displaying behavior of Bill Murray's aging icon character.