Case Studies
Case Studies
Why do research? Every hour of research saves your team from building the wrong product or wasting time focusing on the wrong market. To view more projects, please email for a password.
CITIBIKES: Docking safer and faster
Where to dock my bike during peak hours is a top pain point for Citi Bike commuters. My team conducted “In the wild” user interviews that revealed that riders were frustrated using the app while riding and preferred a heads up solution that was more accurate and took their location into consideration.
Who is my customer?
A bridal designer seeks to grow brand recognition among engaged women in the US. Who are her customers? How do they find her dresses?
A hybrid study that included remote 1:1 interviews and observed customer behavior in retail stores leading to a product page redesign.
Insight: The #1 concern for brides was how does the dress fit my body so I incorporated a variety of body shapes. For the page’s redesign, videos highlighted the gown’s movement.
Result: Affordable dress customizations to add coverage or reduce volume were a delight to customers. To give a sense of proportion for customers used to researching all major purchases online before making a purchase, we included the model’s height and dress size.